MBA Project Type: Marketing
Project ID: 1551
Description: The purpose of this study is to assess the "Marketing Strategies of ACC Limited." A strategy is a plan of action to achieve a long-term goal. Similarly, marketing strategy is the goal of growing sales or profit while maintaining a sustainable competitive edge. Marketing strategy is always vital in the overall success of a firm or sector. The marketing plan also determines the company's future market and industry position. The company exists to serve the consumer. Marketing is the strategist in charge of product price, quality, sales promotion, and product distribution to please customers and marketing intermediaries. This research is entirely based on primary data. To conduct the study, both primary and secondary data were gathered. The survey method with questionnaires and the observation method were used to obtain the majority of the primary data. To collect relevant data for the investigation, a questionnaire has been designed for distribution among cement marketing professionals and channel partners. The data was analyzed using applicable statistical methods such as bar graphs and tables. It was discovered that the respondents chose the options Strongly Agreed and Agree on the normal procedures of ACC companies' marketing strategies.
Project Report Pages: 65
Can be used in: Marketing
Project Cost: Rs 1625 / $ 32.5
Synopsis Cost: Rs 350 / $ 7
Delivery Time: Within 12 hours.
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