1700/-
MBA Project Type: Marketing
Project ID: 1559
Description: The study titled “Study on the Brand Positioning of Coca-Cola” aims to analyze how Coca-Cola has established and maintained its brand image in the minds of consumers, particularly in the competitive soft drink market. Brand positioning plays a vital role in influencing consumer perception, loyalty, and purchasing behavior, especially for fast-moving consumer goods like beverages.
Primary data for this study was collected from 100 respondents in Thane city through a structured questionnaire survey focusing on aspects such as brand recall, emotional connection, product preference, advertising influence, and price perception. Secondary data was obtained from company reports, marketing case studies, and industry analyses to support the findings.
Project Report Pages: 65
Can be used in: Marketing
Project Cost: Rs 1700 / $ 34
Synopsis Cost: Rs 350 / $ 7
Delivery Time: 2 working days.
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